FACTORS OF A SUCCESSFUL DIRECT SELLING ENTERPRISE
Direct selling (DS) is a “Retail Trade Platform” to sell products and services through a group of non-salaried workforce called a Distributor or Independent Entrepreneur, etc and then through Distributors’ network by sponsoring or recruiting new distributors.
In India, a new DS Entity has not only to compete with the traditional retailers, e-retailers, etc. In such a scenario only those will survive who develop a competitive advantage over others. The following are the factors to gain this advantage:
All these factors are linked to each other.
COMPANY IMAGE: Company image is created by the experience and background of the company’s owners plus the resources to stretch the longevity and performance of the enterprise.
PRODUCTS: High quality products with Lower costs, constant research and ability to adapt to changing market conditions and customer needs on value for money cost.
LEADERSHIP: Company’s vision, mission, governance, management system, organizational culture, and values, strategic planning and information technology infrastructure, etc.
DISTRIBUTOR COMPENSATION PLAN: A attractive financial compensation system containing monthly earnings and variety of perks and recognitions to motivate repeat sales of products/ services.
DISTRIBUTOR TRAINING SYSTEM: Quality training program covering proficiency of knowledge, confidence and skills to strengthen and motivate a distributor to be competent in selling and networking.